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| Content Marketing Hacks |
The following are 12 Content Marketing Tips for Small Businesses:
1. Ensure originality- Many upcoming/new businesses make the mistake of duplicating content or creative writing ideas from other accomplished organizations. While research and study on popular organizations is of paramount importance, original content makes your business look better in the eyes of customers.
2. Know what the customers want- Often small business owners end up developing content around the assets and unique selling points of their businesses. This might not be what the consumers in the market are looking for. Always make sure that the content development and marketing techniques are built around the current consumer market.
3. Use E-mail- Reach out to consumers through E-mail. This is especially important for small/upcoming businesses that do not have the time or resources to create a website.
4. Maintain accessibility- When publishing content on social media, posting under your own name and ID makes a difference. This way people get an impression that the business is customer friendly.
5. Make a Schedule- Content marketing also requires an effective plan and strategy. Find out the days and times in the week when customer/potential customer participation is at its peak. Post content according to this schedule and the participation percentage will surely increase.
6. Review- the marketing methods that work best and use them accordingly.
7. Word count- While developing content the average word count or article/post length should be determined. Short and crisp articles are more popular with people. A more detailed content can be developed after people begin showing interest in the business.
8. Write more- Writing more articles, publishing more videos or uploading more content is a fast way of reaching out to people. If there are many articles, some of them will definitely catch a customers’ fancy.
9. Make your story known- People like relatable content and simple efforts to make your story known to the world. A short description of the business and its roots can provide better closure to people.
10. It’s not just about Social media- Depending solely on social media sites can limit the audience. Other forms of marketing like printing can be used. Small business owners can set up meetings with other organizations and pass on their printed brochures of content related to their businesses.
11. Avoid sales centric content- Sales centric content could be seen as a “non-customer friendly” sign.
12. Respond to people- Always make it a point to revert back when a person takes interest in your posts or articles.
ABOUT THE AUTHOR:
Rick Modi is professional Blogger working with ContentJack.com helping small to large business to be found naturally on Google search, specialized in Multilingual search patterns, content creation & Link building. Google+:Rick Modi |
